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Channels and Customer Relationships

Writer's picture: The One That Click AwayThe One That Click Away

Updated: Mar 30, 2021

In today's new form of marketing, because the technology is dominating the want of every single person and it has given digital marketing the way towards being outstanding in the industry of selling products from various companies. Ecommerce is how it was defined. however, in this new platform, the competition is in a higher form. In this E-commerce Business, Digital Marketing is currently being crucial to the World when it comes to business using internet. This Business promotes their Facebook Page and Website as their market channel.


The online marketing channel is the best channel that this business uses to provide greater convenience and to address the immediacy of different customers. Since Our Business aims to provide a faster transaction to deliver the need of the customers, these online platforms which is the website and the Facebook page is the most applicable way to attain the desired goal.


The Techno-preneurs are new for this kind of business but they still want to take the risk to have more experience and hone their skills when it comes to the platform of E-commerce. And because of the feedback from their potential customers, they’ll learn even more to accept what they still need to improve, there is still room for improvement.

The One That Click Away is making creative alternatives by developing Frequently Asked Questions (FAQs) for the customers’ inquiries for them to respond for their questions whenever the business hours are closed.


TOTCA seeks for long term relationship towards the customers. To ensure their loyalty, the Techno-preneurs aim to create a distinctive marketing and creative strategy for the promotion of all the goods and products that the business is selling.


TOTCA is more on personal system for inquiring the products of the business. However, there is some part of this business that develop an automated system since the business is online transaction.


This business is focused on both acquisition and retention. The business wants to as much as possible extend the service that it is providing to different kinds of people because it is building a community that would help people get their needs at their best quality and best experience from acquiring it. Since it is also an arising business acquisition of customers is also important as retention of customers. While we are a business who strive to develop a quality E-Commerce Company, we focused on both the acquisition and retention of customers. By means of aiming to comprehend the quality assurance such as valuable experience with customers and the reliability of their needs with the kind of service and responses we showcase. With that, we will be able to increase not only our customers but also, we might be able to engage to customer's reliability. It will be an essential part in our company since we both handle the potential capability of acquisition and retention.


A tone that may have to do with a more appealing message that will make them feel comfortable and approachable when communicating to customers regardless of what they ask about the offers and service our company have. Through that, customers may have a chance to give their reliability and trust to our service. This E-commerce Business promotes their entertaining yet, informative and witty posters with the formality of introducing the products and goods that TOTCA is selling.


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